Aura Bora is a rapidly expanding company specializing in plant-based sparkling waters that has captured the attention of consumers and investors alike. In this blog post, we’ll delve into the details of Aura Bora’s net worth, its unique products, founding vision, and its journey on the hit television show Shark Tank.
With a current net worth of $3.2 million and a valuation of over $20 million, Aura Bora is poised to make a significant impact in the sparkling water market.
What Is Aura Bora?
Aura Bora is a company that produces plant-based sparkling waters infused with various floral essences. Founded by Maddie Voge and Paul Voge in 2019, the company’s products are characterized by their absence of calories, sugar, sodium, and artificial additives. Instead, they feature unique flavors such as Peppermint Watermelon, Basil Berry, Cactus Rose, Lemongrass Coconut, and Lavender Cucumber.
These distinct flavors have helped Aura Bora stand out in the competitive sparkling water market. The company’s products are not only delicious but also visually appealing, with eye-catching packaging that draws in consumers. Aura Bora’s focus on natural ingredients and innovative combinations has garnered a loyal customer base and a growing presence in the market.
Founding and Vision
Maddie and Paul Voge founded Aura Bora with the goal of creating a healthier and more flavorful alternative to traditional sparkling waters. They were inspired by their love for nature and a desire to bring the benefits of plant-based ingredients to consumers. Their vision was to create a product that was not only good for the body but also for the environment.
To achieve this vision, the couple focused on using natural ingredients and sustainable practices. They worked with local farmers and suppliers to source high-quality ingredients and developed unique flavor combinations that showcased the benefits of plant-based ingredients. As a result, Aura Bora has become a brand synonymous with healthy, delicious, and eco-friendly sparkling waters.
Aura Bora Shark Tank Update
Aura Bora appeared on the 11th episode of Shark Tank Season 12, where Maddie and Paul Voge pitched their plant-based sparkling water company to the sharks. They initially proposed an investment of $150,000 for a 5% equity stake in their company.
The founders impressed the sharks with their unique flavors, attractive packaging, and existing partnerships with major natural foods distributors. Despite some sharks opting out due to concerns about the competitive market and scalability, Robert Herjavec saw potential in the product and made a counteroffer of $200,000 for a 15% equity stake in the company. The deal was accepted, and Aura Bora gained valuable support from the experienced entrepreneur.
Did Aura Bora Get a Deal on Shark Tank?
Yes, Aura Bora secured a deal on Shark Tank with Robert Herjavec, who invested $200,000 in the company for a 15% equity stake. This deal provided Aura Bora with significant financial support and expertise to help them expand their business and reach a larger audience.
Since its appearance on Shark Tank, Aura Bora has expanded its retail presence to over 1500 stores, including 7-Eleven, Sprouts Farmers Market, Whole Foods, and Fresh Thyme. The company has also introduced direct-to-consumer sales through a subscription service to enhance accessibility. As of 2022, Aura Bora had raised $10 million in a Series A funding round led by Siddhi Capital, and its products were available in over 5,000 retail stores nationwide.
After Shark Tank Success
When we talk about success stories, Aura Bora is a name that stands out. Their journey on the popular TV show ‘Shark Tank’ was nothing short of a fairy tale. The founders, Paul and Madeleine, entered the tank with high hopes and walked away with a deal that would change their lives forever. But what happened after the cameras stopped rolling?
In the weeks following their appearance, Aura Bora’s sales skyrocketed. The exposure from ‘Shark Tank’ opened doors to new customers, leading to an exponential increase in revenue. This success was not a flash in the pan but a testament to the unique, flavorful sparkling waters the brand offers. With each passing month, Aura Bora went from strength to strength, solidifying its position in the beverage industry.
Aura Bora Net Worth
The million-dollar question – what is Aura Bora’s net worth? According to recent reports, Aura Bora has an estimated net worth of $5 million. This number is a testament to the company’s growth and success since its appearance on ‘Shark Tank’.
The valuation is based on various factors, including the company’s sales, growth rate, and market potential. What’s impressive is how quickly Aura Bora has grown in a short period. The brand’s unique offering, combined with strategic marketing and distribution efforts, has paid off handsomely.
Growth and Valuation
Aura Bora’s growth trajectory is a textbook example of how to scale a startup. Post-Shark Tank, the brand expanded its distribution network, reaching more retailers across the country. This expansion, coupled with increased online sales, contributed significantly to Aura Bora’s growth.
The valuation of Aura Bora has also witnessed a steep increase. From being a small startup in the beverage industry to being valued at millions, the journey has been incredible. The valuation reflects Aura Bora’s strong product line, loyal customer base, and effective business strategies.
Future Prospects
Looking ahead, the future seems bright for Aura Bora. The brand is poised for further growth as it continues to innovate and expand its product line. There is a steady demand for healthier, flavorful beverage alternatives, and Aura Bora is perfectly positioned to cater to this market need.
With the continued backing of their Shark Tank investor, Aura Bora is expected to scale new heights. The brand’s unique approach to sparkling water, combined with its commitment to using only natural ingredients, sets it apart in the market. As more consumers choose healthier beverage options, Aura Bora’s net worth is likely to continue its upward trajectory.
In conclusion, Aura Bora’s success story is a testament to the power of innovation, smart business strategies, and the right investor backing. Their net worth is a reflection of their hard work and dedication. For entrepreneurs looking for inspiration, Aura Bora is a shining example of what can be achieved with a great product and the right opportunities.
Conclusion
Aura Bora’s net worth of $3.2 million and a valuation of over $20 million demonstrate the company’s promising outlook in the sparkling water market. With its unique flavors, commitment to natural ingredients, and a successful Shark Tank deal, Aura Bora is well-positioned to continue expanding its presence and making a lasting impact in the industry.
As consumers become more health-conscious and environmentally aware, Aura Bora’s plant-based sparkling waters are likely to become an increasingly popular choice for those seeking a delicious, guilt-free beverage option.
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