Welcome to another exciting Shark Tank update! Today, we will delve into the journey of Shower Toga, a unique product designed for outdoor enthusiasts who crave comfort and hygiene while indulging in their favorite activities. This innovative product was presented on Season 10 of Shark Tank by its creator, Kressa Peterson, and has since made significant strides in the market. We will explore the Shower Toga Shark Tank update, from its inception to its progress post-Shark Tank.
A Close Look At Shower Toga
Shower Toga was born out of Peterson’s personal need to clean up after participating in a Spartan race. This innovative product is a waterproof accessory that allows users to shower outdoors privately and with ease. It initially caught the attention of the public through a successful Kickstarter campaign in 2017, where Peterson surpassed her goal of $14,350. Despite initial rejections, her persistence led her to the Shark Tank stage, appealing to the Sharks with a cost-effective product that retails for $35, while costing only $3 to produce. Shower Toga proved its utility, particularly for women and caregivers in retirement communities.
Shower Toga Shark Tank Update
Post Shark Tank, Shower Toga gained increased visibility and positive feedback from the community. Peterson’s dedication was evident when Shower Toga made an appearance on “The View”. Moreover, the product partnered with Spartan Race and took an active role in disaster relief efforts, donating Shower Togas to frontline healthcare workers during the COVID-19 pandemic and to migrant children at the border.
The product is now available on its website and at retailers like Amazon, Walmart, and Camping World. Shower Toga has expanded its line to include a plus-sized variation and a complementary product, the Shower TO-GO, a portable shower head attachment.
What Happened to Shower Toga on Shark Tank?
On Shark Tank, Peterson sought an investment of $80,000 for a 33% stake in her company. She managed to secure a deal with Mark Cuban and Alli Webb, who invested the requested amount for a slightly larger equity stake of 40%. Since then, despite the financial challenges of giving back to various causes, Peterson remains dedicated to her mission to make a difference in people’s lives.
She plans to rebrand the company as Outdoor Adventure Solutions and expand the product line to include more outdoor hygiene products. Her future goals include disaster relief efforts, collaborations with organizations like Red Cross and FEMA, and educating people about the benefits of Shower Toga.
Shower Toga Pitch and Deal On Shark Tank
Shower Toga made its debut on the entrepreneurial reality show, Shark Tank, in the tenth season. The founder, Kressa Peterson, pitched her idea with the hope of securing a lucrative deal. Shower Toga is a unique product designed for outdoor enthusiasts. It’s a wearable, water-resistant garment that transforms into a privacy screen for outdoor showers. Perfect for campers, athletes, beach goers, and mud-run enthusiasts.
During the pitch, Peterson demonstrated how Shower Toga works, highlighting its convenience and versatility. She requested $80,000 for a 33% stake in her company. The Sharks were impressed, particularly Mark Cuban and Alli Webb, who decided to partner and offer Peterson the $80,000 she asked for, but in exchange for 40% equity. Peterson, thrilled at the prospect, agreed. Thus, the Shower Toga Shark Tank Update was a success story.
Shower Toga After Shark Tank
After the Shark Tank episode aired, things took a positive turn for Shower Toga. The exposure from the show led to a significant increase in sales. The website traffic skyrocketed, and the product received numerous positive reviews. The partnership with Cuban and Webb proved beneficial as they provided valuable advice and resources to drive the business forward.
Moreover, the Shower Toga started appearing at various outdoor events and expos, gaining more visibility and popularity. The product also expanded to retail stores nationwide, further boosting sales. The Shower Toga Shark Tank Update was indeed a game-changer for the company.
Is Shower Toga Still Operating?
Yes, Shower Toga is still operating. Its success after Shark Tank has continued to soar. Today, the product is not only available online but also in physical stores across the U.S. Expanding its reach, the company has also made Shower Toga available internationally, tapping into a global market.
The company has also introduced new lines of products, adding to its innovative range. Shower Toga continues to be a favorite among outdoor enthusiasts, making the Shower Toga Shark Tank Update a lasting success.
What Next For Shower Toga?
As for the future of Shower Toga, the company plans to expand further. They aim to introduce more innovative products that cater to the needs of outdoor enthusiasts. The company is also looking into strategic partnerships and collaborations to increase its market reach. Given its trajectory, the future looks bright for Shower Toga.
Who Is The Founder Of Shower Toga?
The brain behind Shower Toga is Kressa Peterson. She came up with the idea after participating in a Spartan Race. Peterson, frustrated with the lack of proper facilities to clean up after the race, invented Shower Toga. Her creative solution not only solved her problem but also led to the creation of a successful business.
Final Words
In conclusion, the Shower Toga Shark Tank Update is a story of entrepreneurial success. From its pitch on Shark Tank to the subsequent growth and expansion, Shower Toga has proven to be a game-changing product in the outdoor market. With a dedicated founder at its helm and supportive partners like Mark Cuban and Alli Webb, Shower Toga is set to reach greater heights.
As we wrap up this Shower Toga Shark Tank update, one thing is clear: Peterson’s drive and dedication have not only created a successful product but also a company with a mission to make a difference. Shower Toga continues to grow, receiving positive feedback for its ease of use and lightweight construction, proving it to be a favorite among campers, beachgoers, and mud run racers. We look forward to seeing what new heights Shower Toga will reach in the future. Stay tuned for more Shark Tank updates!
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